The digital revolution is transforming the world and global business as we know it. Data is being generated, shared, stored, and analysed in volumes at speeds that are increasing exponentially every year.
Until recently, the maritime industry has largely been an analogue operation, relying heavily on traditional methods.
This has made the industry a slower adopter of digitalisation compared to other global industries, which is surprising given the magnitude of the industry that moves 90% of the world’s goods by sea.
The international shipping industry is an industry in which standards, protocols and hierarchy provide rule and order, this means that making adaptive changes to anything new that is not enforced through regulatory requirement, can be slow.